What is search engine optimization (SEO)?
Search engine optimization (SEO) is the application of various strategies to improve the search rankings of a website. Search Engine Land describes SEO as the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. These strategies range from on-page content optimization to quality link building. SEO is an important piece to any online marketing plan and with a well-rounded strategy; most any website can see improved rankings. With that being said there are so many factors to take into consideration when approaching SEO in can be very overwhelming. There are different plans that work for different businesses and depending on what the need for each individual is determines the approach.
You may have seen companies promising to get you on the 1st page of Google overnight. Well as most of us know if it is too good to be true it probably is! Search engine marketing is similar to working out. It is something you consistently do an is an ongoing project. But in order to do it correctly and keep up with the ever changing algorithm used by the major search engines you must have a plan.
SEO is an investment into your company’s future as organic traffic has a much higher ROI than paid search traffic. The vast majority of the search traffic goes to the organic search results. If your website isn’t on page 1 for your top keywords, you are missing out on a large piece of your online potential. So while reaching the number one spot on Google search results may be extremely hard getting to the first page of Google is not far fetched. Don’t let a lack of a online plan be a factor in your online presence. LMB Web Design can map out a strategic plan for you or your business on how to gain rank for your business.
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